Client
Kino Arena is the biggest cinema chain in Bulgaria, with over 60 cinema halls in Sofia, Veliko Tarnovo, Varna, Stara Zagora and Pleven. The first digital cinema on the Balkan peninsula was introduced by Arena Cinema in may 2006.
Objective
In September 2009 we took up Arena’s website, which development was far behind the business development of the cinema. The website was static, heavy info update procedure and old fashioned design.
Solution
We changed the whole design – the menu has been restructured for better navigation; the current information has started being pointed out on the homepage, where it should be; the content has been enriched with different formats – .avi files, images, text. We put flash banner positions.
We updated the CMS with the functionalities of the redesign.
Result
The new site stats show that the visitor’s loyalty grows and the site has regular visitors – an evidence for the positive user’s experience. The site has over 30 000 visits per week and we are currently exploring some exciting advertising models.
The site contains promotional subpages for different movies, where the site visitors do a registration of movie tickets and these records add up to the visitors database.
More sites, we’ve done for Arena:
